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Success Story
Helping America’s No#1 Home buyer optimize & simplify its processes using Salesforce
homevestors

Client Overview

Founded in 1996 & based out of Dallas (Texas), HomeVestors of America (also known as We Buy Ugly Houses®) is a privately owned, nationwide US real estate investing franchisor. A network of over 1,100 franchisees across 47 states, which buy homes in need of repair and homes helps sellers to sell quickly than usually can be done through a realtor – having done so for over 140K homes.

Key Objectives

  • HomeVestors provides comprehensive support to their 1100+ franchisees, including Training and ongoing support, Software and tools, Mentorship programs, Marketing resources and lead generation.
  • Migrate and enhance the existing Aura-based franchisee community to a new Salesforce LWR (Lightning Web Runtime) framework on Experience Cloud.
  • The goal was to create a modern, scalable, and high-performance portal that improves franchisee experience and meets evolving business needs.
  • Integrate Google Gemini to enhance business processes with advanced intelligence

Salesforce Integrations

Solution Highlights

  • Rebuilt the portal using the LWR framework for better performance and scalability.
  • Vendor Hub developed on LWR framework for vendors to manage profiles and services efficiently.
  • Optimized SF Experience Cloud Pages with custom LWC components and designed a uniform theme to be used across all pages.
  • Integrated SF with Marketing Cloud, Accounting Seed, Blackthorn Payments, Five9 CTI, Google Gemini, Form Assembly, Google Maps, Google FCM, Appinium for learning, and many others.
  • Created custom Journey Flows in SF Marketing Cloud to automate personalized customer journeys. Enabled real-time data sync for accurate customer engagement tracking. Process automation for journey entry/exit on data changes in salesforce.
  • Developed Reports and Dashboards for Advanced analytics with Tableau CRM.

Value Delivered

  • Improved design of Salesforce Experience portal-based Franchisee & Vendor Portals, ensuring mobile compatibility, for improved partner access. Optimized code & architecture design.
  • Leveraged Google Gemini for quick consolidation of information from documents/surveys/images.
  • Automated tasks and activities across the clouds and 3rd party apps, saving significant manhours with business goal-based dashboards and reports.
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